Glamour is frequently confused with style.
Style is an adherence to particular schools of fashion, or intrinsic beauty; whereas Glamour can be external and deliberate.
For glamour to be successful nearly always requires an appearance of effortlessness, slightly mysterious and somewhat idealized, neither opaque, hiding all, nor transparent showing everything, but translucent, favorably showing something.
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When I am behind a camera, I create. The model is my inspiration, light is my paint, and the camera is my brush.