"And that's the deciding factor. We can't win against obsession. They care, we don't. They win."
"I care about lots of things," said Slartibartfast.
"Such as?"
"Well," said the old man, "life, the Universe. Everything, really. Fjords."
"Would you die for them?"
"Fjords?" blinked Slartibartfast in surprise. "No."
"Well then."
"Wouldn't see the point, to be honest.”

~Douglas Adams, "Life, the Universe and Everything"