Song was a short-lived airline brand from Delta Airlines that was given its own identity and color scheme. Service began April 15, 2003 and ended on May 1, 2006, primarily serving the northeast to Florida and the west coast routes. Delta's target customer for this brand was hip, style-conscious professional women and was promoted on "The Apprentice" tv show. Song used Delta Boeing 757s that were repainted and refitted with personal entertainment centers with satellite tv, leather seats and other unique touches. Unfortunately, this experiment wasn't profitable and "Song" had to be shut down. All the planes have since been repainted again back into the regular Delta colors.