One of the other main points of 6%DOKIDOKI fashion, as explained by Sebastian Masuda -- who would know, since he invented it in 1995 and started the first store out of a tiny Tokyo apartment, is the incorporation of everyday objects into your wardrobe. As an example, he pointed out the "Sensational Kawaii" necklace shaped like a manga word bubble as if the words are blurting straight out of someone's throat in hot pink and lime, and the "arigatou" earring that jangles down from your piercing as a string of colorful hiragana to thank anyone you meet
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