Effective Advertising

A Jack Daniels Display at our local BevMo Store. The only way into the store was to go around this.

In a country with some crazy restrictive liquor laws, Liquor Control Boards, Dry Counties, etc. California is one of the laxest.
Almost all Gas Stations, Convenience Stores, Supermarkets etc. sell Beer, Wine and Liquor with low taxes, so the only way for Liquor Stores to survive is to have special sales, huge selections and displays like this.
It looks like Marijuana may become legal after the next vote. Can't wait to see what happens on the retail level then.